We Believe

If we haven't already, we'd be honoured to serve you someday. Until then, from our small-town family of four to you and yours, know that we believe...

• Coffee is a nearly magic elixir that enhances the lives of those who grow, process, prepare, and consume it
  
  
• Coffee cultivates conversation and connection
  
  
• Making a quality cup of coffee for someone may make them happy for a day, but teaching them to make a quality cup will serve them for a lifetime
  
  
• Roasted coffee is a fresh product, ideally enjoyed within two weeks of roasting
  
  
• When brewing coffee, every ingredient must be measured to ensure quality and consistency of flavour
  
  
• Decaf, done right, should taste as good as caffeinated coffee
  
  
• Coffee and tea, like all crops, are best grown organically
  
  
• Tea is as healthy as coffee, maybe healthier
  
  
• Pure, filtered water extracts the optimal flavour from quality coffee or tea
  
  
• People with food or dairy sensitivities shouldn't have to pay more for their beverages
  
  
• Product packaging and cups shouldn't pollute the earth
   
• Businesses should support communities both near and far
  
  
• Learning keeps us humble
  
  
• It's always best to do what's right, no matter what
  
  
• In giving we receive our greatest reward

To discover just a few of the ways that we practice our beliefs, check out our purchasing and packaging practices.